Aviation website insights
How aircraft owners and operators research an MRO online
Everything we use in the audit, written out in full. No email gate, no lead magnet, no “book a call to find out”. If you want to take this and do it yourself, take it and do it yourself.
The counts quoted across these articles come from one exercise: nine UK aircraft maintenance and avionics websites, reviewed against the same checks, on a phone and on a desktop. It is a sample, not an industry study, and we say which is which.
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What should an aircraft maintenance website actually contain?
Seven questions every maintenance enquiry starts with, the order to answer them in, and which of them belong on the homepage rather than three clicks away. Includes the page structure we use when rebuilding an MRO site.
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How to present CAA, EASA and FAA approvals on an MRO website
Where the approval reference goes, how to word it so it matches the regulator, what to do with the certificate PDF, and the post-Brexit wording still sitting on UK maintenance websites years after it stopped being correct.
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The aircraft MRO website conversion checklist
Twenty-one checks, ordered by how much they cost you, with what we found when we ran them across nine UK aircraft maintenance and avionics websites. Work down it and you have done most of an audit yourself.
More to come: how aircraft MRO companies get more maintenance enquiries from search, aircraft repair station SEO, and the avionics website audit checklist. If there is one you want first, say so and we will write that one next.
Would rather we just looked at yours?
Send the address and we will review it against the same ten points, on a phone and on a desktop, and write up what we find. No call needed to get the report.