Med spa website redesign
Reorganise the menu around concerns, put the medical director, prices and booking where patients look, then build it as a fast, mobile-first site.
Best when the reputation is right and the website is the bottleneck.
Med spas · Aesthetics clinics · Skin clinics
Websites for med spas and aesthetics clinics
Your reputation keeps the regulars coming back. Your website makes new patients dig: who would treat them, which treatment fits their concern, what it costs and how to book. Patients who cannot find those in the evening move on to the next clinic, and you never know they looked.
Built for med spas, aesthetics and skin clinics, laser clinics and practitioner-led practices.
Note We are website specialists, not clinicians or lawyers. You and your medical director approve every treatment, medical and pricing claim before it goes on the page.
Case study · The Med Spa, Wimberley, Texas
Ten years of reputation, and a website that was not carrying it
A medically directed med spa, open since 2016 and voted Best of Wimberley ten years running. We rebuilt its website so a first-time visitor could see what regulars already knew. These are facts from the site as it stands, not results: we are still measuring the before and after.
- 4.889 reviews The Google rating, now in a trust bar that repeats down the page instead of living only on Google.
- 6Concerns The menu now opens by concern: lines, pigmentation, texture, scarring, volume loss and unwanted hair.
- 9Categories Service categories on the menu, every one with a price or a clear “from”.
- 7Tiers Membership tiers from $85 a month, with the terms in the open. They existed before. Nobody could see them.
None of it changed the clinic. It changed what somebody searching at eleven at night could find out without phoning.
Sheet 02 · The four questions
Four questions every consultation starts with
Most clinic websites answer all four, eventually. The redesign answers them on the first screen.
| Item | What a patient is trying to find out | Leads to | Where it usually sits |
|---|---|---|---|
| 01 | Who would treat me, and are they qualified? | An About page few people open | |
| 02 | Which treatment is right for my concern? | A menu of machine names | |
| 03 | Roughly what will it cost me? | “Price on consultation” | |
| 04 | Can I book without phoning? | Only by phone, in clinic hours |
Sheet 03 · Who this is for
Who this is for
Clinics whose patients are careful, research in the evening and compare clinics side by side before they book. The problem is rarely the treatment. It is the website making a patient do too much of the work.
| Item | Clinic | What the site has to say first |
|---|---|---|
| 01 | Med spas | Medically directed, with injectables, lasers and skin. The site has to say who is medically responsible before anyone will book a consultation. |
| 02 | Aesthetics clinics | Nurse-, doctor- and dentist-led injectables. In the UK the site sells the consultation and the practitioner, because prescription-only medicines cannot be advertised to the public. |
| 03 | Skin clinics | Acne, pigmentation, rosacea, scarring. Patients arrive with a concern, so the menu should start where they do. |
| 04 | Laser clinics | Hair removal, resurfacing and vascular work. The question is the price per area and per course, and publishing it removes the call that only asks it. |
| 05 | Practitioner-led practices | A nurse prescriber or doctor with a clinic of their own. The practitioner is the brand, so the site should lead with them. |
| 06 | Multi-site groups | Several locations under one name. Each needs its own page, team and booking, or the locations end up competing with each other in search. |
Sheet 04 · Findings
Your results may be excellent. Your website still has to show them.
A reputation is built in the treatment room, and the website is usually the last thing to hear about it. These are the patterns we look for first.
Every one of these is fixable without changing a single thing about how you treat people.
- 01
The menu is organised by machine and brand, so a patient who knows the concern but not the device cannot find a way in.
- 02
The medical director or prescriber is missing, or reduced to a first name on the About page.
- 03
Every price says “on consultation”, so a good-fit patient has to phone before they even know whether you are in their budget.
- 04
Before-and-after photographs are stock, retouched or unlabelled, so they prove nothing about your work.
- 05
Reviews live on Google and never reach the site, so the trust you earned sits somewhere else.
- 06
Booking means phoning in clinic hours, so anyone deciding in the evening has to wait until morning, or book somewhere else.
- 07
Memberships and packages exist but cannot be found, so recurring revenue depends on the front desk remembering to mention them.
- 08
Treatment claims go further than the rules allow. In the UK, prescription-only medicines cannot be advertised to the public, and your own website counts as advertising.
- 09
The consultation and aftercare are never explained, so the front desk answers the same questions all day instead of booking.
- 10
It loads slowly on a phone, and for many patients the phone is where they find you first.
Sheet 05 · The cost of leaving it
The bill never arrives. You pay it anyway.
Nobody rings to say they booked another clinic because of your website. They simply book there, and nothing at the front desk tells you it happened.
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One-off patients stay one-off
A patient who books one treatment and never sees your memberships leaves as a one-off patient, and has to be won again next time. That repeats with every new patient until the memberships are on the page.
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The front desk answers the website’s questions
Every call that only asks a price, who treats, or whether you treat a concern is front desk time not spent booking. That cost repeats every day the site stays as it is.
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Do the sum with your own numbers
Take what one new patient is worth to you over a year, and multiply it by the patients the site loses you. A Rebuild starts at £4,800. If your number is bigger, keeping the old site is the expensive option, every year.
The method
The Clinic Website Trust Framework
No more calls that only ask the price or who treats, and no more patients giving up because they could not book at nine in the evening. Five pillars: what the audit measures and what the redesign is organised around, so the report and the build speak the same language.
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01
Trust
Can a careful patient satisfy themselves about who treats them, and where, without picking up the phone?
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02
Treatments
Can they find their concern, and the treatment that answers it, in seconds?
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03
Booking
When they decide, is there a way in at any hour, with the price already known?
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04
Discoverability
Are you findable by treatment and town, the words patients actually type?
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05
Technical quality
Does it hold up on a phone, for someone using a keyboard, and with their personal details?
Free med spa website audit
Not sure what your clinic’s website is costing you?
We review clinic websites against a practical 10-point framework. You get a written report with what we found, how we measured it and what we would change first. No call required to receive it.
- 01Mobile experience, tested at phone width, not resized on a desktop
- 02Medical director and practitioners: named, qualified and easy to find
- 03Treatment menu: organised by concern, not by machine
- 04Prices: published, or a clear and honest “from”
- 05Results: real patients, with consent, labelled with what was done
- 06Booking: online, out of hours, and what happens after
- 07Trust signals: reviews, registrations, years, premises
- 08Claims: realistic, and inside the advertising rules where you practise
- 09Discoverability: treatment and town pages, Google Business Profile
- 10Technical quality: speed, stability, accessibility, privacy basics
How we redesign med spa websites
The Med Spa, Wimberley, reorganised around the patient
A real client and a live site. The changes below are what we built, as set out in the case study. The results are still being measured, so none are claimed here.
Client work · live site · results not yet claimed
What we found
- The menu was organised by machine and modality: Secret RF, IPL, Laser Genesis, SkinPen.
- A first-time visitor had to phone to ask what the website should have answered, so the front desk spent its day on questions instead of bookings.
- The medical director, the registered laser facility and 89 reviews sat where few visitors look.
- Memberships existed, but nothing on the site showed them.
What the redesign changed
- The menu opens with a question, what would you like to improve, and six concerns route to the treatments that answer them.
- Every service has a price or a clear “from”. Injectables are priced per unit or per syringe and quoted at consultation.
- Before-and-afters are real clients treated at that clinic, unretouched, each labelled with exactly what was done.
- The medical evaluation Texas law requires is explained: what it is, what it costs and how long it takes.
- Seven membership tiers from $85 a month, with the terms in the open.
- A trust bar with the medical director, the laser registration, the reviews and the awards, repeated down the page.
None of this is specific to Texas. The concern-first menu, published prices, labelled results, visible memberships and a trust bar that repeats are the same moves for a clinic in Manchester or Scottsdale, because patients in both ask the same four questions first.
Sheet 06 · Services and method
Services
Six things, each with a commercial outcome rather than a deliverable. Most engagements start with one and grow.
Treatment and concern pages
A page for each concern and each treatment, in the words patients use, with results, prices and aftercare on the page rather than on the phone.
Best when people search for exactly what you do and book the clinic in the next town.
Booking and consultation flow
The booking system you already use, wired in so it works on a phone at nine in the evening, with plain next steps after someone books.
Best when the phone is the only way in.
Local SEO and Google Business Profile
Your profile rebuilt and kept current, reviews brought onto the site, and a page for each treatment and town you serve.
Best when you rank for your own name and little else.
Results and proof
A consent-first way to collect before-and-after photographs, each labelled with what was done, and reviews shown on the page where they help.
Best when your results are better than your website.
Website care and security
Updates, backups, uptime and security checks, plus the small changes that otherwise wait until next year.
Best when nobody in the clinic owns the website.
How the work runs
Five steps. You can stop after the first one and keep everything we have written.
- 1
Audit
We review your site the way a first-time patient would: on a phone, in the evening, with a concern rather than a treatment name. You get the written report.
- 2
Position
We agree which concerns and treatments lead, which practitioners the page names, and who it is written for.
- 3
Structure
Concerns, treatments, practitioners, prices and booking get an information architecture before anybody designs anything.
- 4
Design and build
Built mobile-first and fast, with every treatment, medical and pricing claim signed off by you and your medical director before it goes live.
- 5
Launch and improve
Launch, watch where bookings actually come from, then improve the pages that carry them. Optional monthly care.
For a clinic the website is the front desk that never closes, not a brochure. Projects are scoped around the size of the menu, the number of practitioners and locations, and the booking system you use. A single-site clinic usually fits Rebuild or Premium bespoke; a group with several locations needs more. You get a fixed quote before any work starts, you own everything from day one, and there is no lock-in contract. If something we did breaks your site, including an update we applied, putting it right costs you nothing. Full price list.
Med spa website insights
Written out in full, no email gate
Everything we use in the audit is published. If you want to take it and do it yourself, take it and do it yourself.
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Stop naming your services after machines
Your menu says Secret RF, IPL and SkinPen. Your patient is thinking about the lines around their mouth. How to turn a treatment menu round without losing the people who already know what they want.
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The med spa Google Business Profile checklist
In a local search, the map pack usually appears before your website does. Nineteen things to fix on your profile, in the order they matter.
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Why publishing your prices should book more injectables, not fewer
A common objection from clinic owners, and what to expect when real numbers go on the page.
Questions
Questions we get asked
Do you understand medicine, or just websites?
Websites. We are digital specialists who work with clinics, not clinicians or lawyers, and we do not give medical, legal or regulatory advice. What we do understand is how a patient researches a treatment and a clinic online, and what makes them leave a page. Every treatment, medical and pricing statement on your site is yours and your medical director’s to approve before it goes live.
What do you need from us to start?
Your website address is enough for the audit. For a project: your treatment menu and prices as you want them published, your practitioners’ names and qualifications, and someone who can sign off medical wording. We never need patient records, clinical notes or photographs of patients. A website project works from information you are happy to publish.
Can you work with our booking system?
Usually, yes. Most clinics already have a booking system, and the website should send people into it rather than replace it. The audit will say whether yours works properly on a phone, and what we would change around it if it does not.
Will you write our treatment pages?
We draft them from what you already publish and from a call with your team, in the words patients use. You and your medical director check every claim before it goes live. Nothing medical goes on a page we have not had signed off.
What if something goes wrong after launch?
If something we did breaks your site, or puts a wrong price or phone number live, putting it right costs you nothing. That includes an update we applied.
Can we show before-and-after photographs?
Yes, with written consent from each patient, unretouched, and labelled with exactly what was done. We do not use stock results. In the UK the advertising rules on prescription-only medicines apply to pictures as well as words, so the final call on each photograph is yours.
How long does a redesign take?
A focused clinic site is usually four to eight weeks from brief to launch, and the variable is almost always content and sign-off rather than build time. Groups with several locations take longer. You will have a date before you commit.
We are in the UK. Our case study is in Texas. Does that matter?
No. Our published case study is in Texas, and the advertising rules differ between the UK and the US, so we ask which apply to you at the start, and you approve the wording. Calls are scheduled around your working day and projects are quoted in your currency.
Is the audit really free, and what is the catch?
It is free and there is no call required to receive it. The catch, such as it is, is that we hope that if the report is useful you will think of us when you decide to act on it. If you take the report and fix it yourself, that is a good outcome too.
Do you use cookies or tracking?
This site sets no cookies and loads no tracking scripts, which is why there is no consent banner. The audit form emails your details to us and stores nothing here.
No obligation · You keep the report either way
Let us see what your website is doing well, and what is costing you consultations
A clinic-specific review of trust, treatments and booking. Until the site is fixed, every patient it loses books quietly somewhere else.
Or email enquiries@prettyducklings.com