Tier 1
Rescue
from £1,650
We fix the site you already have, without starting again.
Best when the site is sound underneath and simply out of date.
For established businesses with an outdated website
Same business.
New first impression.
Your business has moved on over the last ten years. Your website has not. The version of you that customers meet first is the oldest thing you own.
We rebuild it to match the business you actually run today.
Or email enquiries@prettyducklings.com. We reply the same working day.
Sheet 02 · The gap
The business you built, and the one people meet first
We measure the distance between the two. That distance is the brief. Most of the work is catching the site up, not inventing anything new.
| Item | Your business today | Measured gap | What your website still says |
|---|---|---|---|
| 01 | Twelve staff and a second location | “A small family business” | |
| 02 | Booked three weeks ahead | “Call us for availability” | |
| 03 | Four hundred reviews, 4.8 average | Reviews appear nowhere | |
| 04 | Card, finance and payment plans | “Please telephone to discuss” |
The business on the left is the one you built. The one on the right is the one people meet first.
Aircraft maintenance and avionics
A specialist practice for aviation businesses
MRO, avionics, repair stations, aircraft management, charter, FBOs and brokers. The trust framework, the free MRO website audit, and nine UK aviation sites reviewed the same way.
Sheet 03 · Findings
Six ways your website sells you short
Every other part of the business got attention as it grew. The website is usually the one thing nobody went back to, so it quietly keeps introducing the old version of you.
None of this reflects on your work. It is simply what happens when a business grows faster than the page describing it.
- 01
It describes the business you were, not the one you built. Staff, locations and services have all moved on without it.
- 02
Your reviews live on Google. The site never mentions them, so the trust you earned sits somewhere else.
- 03
The photographs date from the last refit. Visitors compare them to the premises they actually walk into.
- 04
Services you have offered for years are missing, because nobody updated the page when you added them.
- 05
It only works in office hours. Anyone deciding at nine in the evening has to wait until morning, or try the next business on their list.
- 06
It loads slowly on a phone, and for many of your customers the phone is where they meet you first.
Sheet 04 · The cost of leaving it
Standing still is not free
Nobody rings to say they chose someone else because of your website. The cost of leaving it is real. It just never announces itself.
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The gap keeps growing
Your reviews, services and team keep growing. The website stays exactly as it is, so the distance between the business and the page gets wider every month.
-
Do the sum with your own numbers
Take what one new customer is worth to you and multiply it by the customers the site loses you in a year. A Rescue starts at £1,650. If your number is bigger, keeping the old site is the expensive option, every year.
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It gets repeated where you cannot see it
Search engines and AI assistants read your website to answer questions about your business. When the page is out of date, they pass the old version on to people who never visit it.
Sheet 05 · Method
We rebuild the first impression, not the business
No more wincing when you send someone the link, and no more calls that only ask what the website should have told them. Nothing about how you work has to change: your name, your reputation, your web address and your email all stay. Four moves, in this order.
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Close the gap
We list what your business does now against what your website claims, and that list becomes the brief. When we finish, the site introduces the business you run today.
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Lead with what people came for
We organise the site around the problems customers arrive with rather than your internal service names. They recognise their own situation and go straight to it.
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Move the proof up
Reviews, credentials, awards, years trading and real results belong on the page, not hidden under About. You earned all of it, so a stranger should see it before they decide whether to call.
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Make it work at nine in the evening
Fast on a phone, prices published, and a way to book without waiting for office hours, so someone deciding after work can act there and then.
Sheet 06 · Proof
The Med Spa, Wimberley, Texas
Ten years of reputation in the Texas Hill Country. A named medical director, a licensed facility, 89 reviews averaging 4.8, and voted best in town a decade running. Almost none of that reached the website. Now a first-time visitor sees what regulars already knew, with every treatment, every price, and results photographs that name exactly what was done.
- 4.8Rating, now on the page, not the About tab
- 10 yrsOf reputation, finally visible
- 9Service categories, every one priced
- 7Membership tiers brought to the surface
Sheet 07 · Schedule of prices
What it costs
We tell clients to publish their prices, so here are ours. The right tier depends on how much of your current site is worth keeping.
US visitors see dollars by default. Either way, you get a fixed quote in your own currency before any work starts.
Tier 2
Rebuild
from £4,800
A new, fast, mobile-first site in a standard design. We carry over your text and photos, and your web address and email stay as they are.
Best when the old site cannot be fixed properly, especially on phones.
Tier 3
Premium bespoke
£7,500–£12,000
- A custom design system
- Original illustration
- Purposeful motion
- Six to eight pages
- A speed score of 90 or more
- Accessibility to WCAG AA
Best when the website has to set you apart, not just work.
Tier 4
Signature
£15,000–£25,000
Everything in Premium bespoke, plus:
- Advanced scroll storytelling
- Photography direction
- Copywriting
Best when the website is the centrepiece of the brand.
Bringing in enquiries, and looking after it afterwards
Copywriting
from £400 a page
A full site of up to eight pages, £2,800. Written after a call with your team, in the words your customers use, and signed off by you. Included in Signature.
SEO
from £450 a month
Plus a one-off setup of £1,200. Google Business Profile rebuilt and kept current, a page for each service and area, the directories your customers check, new pages monthly and a ranking report, explained.
Ads
from £400 a month
Plus a one-off setup of £750. The fee is £400 a month or 15% of ad spend, whichever is higher. You pay ad spend to Google directly. Search campaigns aimed at the area you serve, every ad landing on the page that answers it, call and enquiry tracking, and a monthly report explained on a call.
Care
£195 a month
Updates, backups, security and uptime checks, plus small changes when you need them.
Premium care
£350–£500 a month
Updates, monitoring and a round of improvements every month.
If something we did breaks your site, including an update we applied, putting it right costs you nothing. Prices are starting points for a typical site, and you get a fixed quote before any work starts. You own the domain, hosting, files and ad accounts from day one, and there is no lock-in contract.
Book a call
Fifteen minutes. We tell you which tier fits on the call, not in a proposal, so you can weigh it against what the old site costs you.
Bring your website to the call
Fifteen minutes. We open your site and your Google profile live, show you where the business has outgrown the page, and name the three things we would change first. You keep that list whether you hire us or not. Leave it another year and the gap only gets wider.